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Why Collaboration Should Matter to Every Organization in 2017
By Tony Simonsen, MD, Polycom Australia & New Zealand (ANZ)
As we head towards 2017, this changing dynamic of workplace culture and collaboration continues to impact business at all levels, from C-Suite to intern. Workplaces are transforming and technology is the driving force.
In 2016, we’ve seen many collaboration predictions come to fruition – particularly when it comes to technologies that are easy to use and enable more natural collaboration across environments and locations. Workspaces and workplace behavior have also evolved. Witness the rise in popularity of the ‘huddle room’ (or small group meeting space), which not only encourages impromptu catch-ups but delivers better use of company office space.
From Good to Great – Workplace Collaboration in 2017
So what impact are all these changes having, and what direction will workplace collaboration take in 2017? I’ve identified five key areas that I believe will be important to organizations in the year ahead.
1. Access Anywhere Collaboration
As more people get access to collaborative technologies at work, there is an increased end user expectation that collaboration tools should be as easy and intuitive to use as smart phones or tablets. People expect to be able work in the same way across any device - in different rooms - as they move from a desk to a meeting room – seamlessly and effortlessly. To continue to drive user adoption, collaboration tools will need to be designed for this way of working.
2. Creating Intelligent and Personal Customer Experiences
Organizations understand that to create loyal customers, experience is everything. In an age where information is instantly available online, customers are more empowered than ever before. Research firm Gartner predicts that by 2018, the world’s largest companies will make use of intelligent apps, big data and analytics to improve customer’s interaction with their organization. In 2017, interactive collaboration technologies like video are expected to be increasingly adopted as a way of personalizing the customer experience.
Collaborative technologies have the power to level the playing field and give all a voice in the workplace of the future
Face to face communication in real time enables customers to be more closely connected, develop rapport and have open dialogue; which can lead to even greater innovation, as well as loyalty.
3. Digital Transformation Moves Up APAC Government Agendas
Companies will continue their digital transformation journeys in 2017; and, according to research firm, IDC, worldwide spending on technologies is expected to exceed US $2.1 trillion by 2019. However, we are now also seeing the need for a digital transformation shift beyond the private sector to Government. Digitizing economies and public services is now high on the agenda for many governments across Asia Pacific. Highly ambitious initiatives like the Digital Transformation Office in Australia are a great example. With more digital natives joining the workforce - harnessing the right technology to ensure connectivity to society will be crucial to the success of public sector digital transformation initiatives.
4. Evolving Workspaces and Work Styles
Using a mix of cloud, mobile and desktop collaboration apps is fairly commonplace in today’s modern workplace and most organizations want their employees to be able to work easily regardless of location or device. Tomorrow’s technology has to be flexible enough to meet the demands of different work styles and collaboration requirements ranging from group brainstorming to talent acquisition and training. Likewise, the ability to collaborate seamlessly is expected to be an integral factor in the design of future workspaces. Expect more open meeting spaces, huddle rooms and personal workspaces; as well as home offices.
5. Startups and Entrepreneurs, More Collaboration Needed
Business startups and increased entrepreneurial spirit among millennials has contributed to workplace transformation and innovation throughout Asia Pacific. Co-working spaces, crowd funding, and the hiring of freelancers has become increasingly commonplace among this new breed of business owners. However, there is risk attached to startups which has led to high failure rates. A recent article in the Harvard Business Review suggested that startups and established companies would both improve their success rates if they collaborated instead of competing, combining strengths. It’s expected that collaboration technology and platforms will continue to drive the spirit of innovation, keeping ideas and business concepts alive through the right connections and transfer of knowledge.
True Collaboration Delivering Real Value in 2017
Businesses of all sizes, and industries of all types have a common goal - and that is to bring people together to get things done, have meaningful and productive exchanges and work towards success.
Collaborative technologies have the power to level the playing field and give all a voice in the workplace of the future. This represents a tremendous opportunity for both the public and private sector to unleash their collaboration potential and embrace new ways of working.
I really believe that 2017 is the year more businesses and Government organizations discover the real impact that rich, meaningful collaboration can deliver to employees, customers, and ultimately their bottom line.
Headquartered in Sydney, Australia, Polycom (PLCM: NASDAQ) is a multinational corporation that develops video, voice, content collaboration and communication technology. Founded in 1990, the company employs more than 3800 people and caps revenue of $1.4 billion annually.
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